Private Structure (P.S.) in Hong Kong | MAD Lifestyle

Function is Sexy

Private Structure (P.S.), founded in 1999 in Malaysia, is a men's fashion brand on a mission to redefine traditional underwear. Born from OEM expertise for global sports brands, P.S. brings unmatched fabric knowledge and precision tailoring to Asian men's underwear design.

Patented U-Crotch 3D Pouch Technology

P.S.'s exclusive U-Crotch 3D anti-gravity structure delivers superior support while minimising friction and heat — engineered for all-day comfort and confidence.

Asian Fit, Designed for You

Every piece is specifically patterned for the Oriental physique, offering an ergonomic, contoured fit that moves with your body.

Bold by Design

Led by designer Eddie, P.S. embraces vibrant colours, geometric patterns, and mesh fabrics — turning underwear into a statement accessory.