Hong Kong Pride Parade
From Street Carnival to Equality Advocacy
The Hong Kong Pride Parade is one of Hong Kong’s most prominent and representative annual events celebrating LGBTQ+ diversity. Since its inception in 2008, the parade has continuously evolved from a peaceful street carnival into a platform for societal equality advocacy and gender education, carrying the hopes and courageous voices of countless individuals.
Our Shared Vision
Every year, participants showcase the vibrant faces of the LGBTQ+ community through peaceful and rational actions, urging society to respect differences, eliminate discrimination, and strive for equal rights. We aspire to build a social environment where everyone can stay true to themselves, feeling proud and safe.
"We believe love is an inherent right. Every step taken is for love, equality, and a more inclusive Hong Kong."
MAD Lifestyle x Hong Kong Pride Parade
Our partnership with the Hong Kong Pride Parade stems from a shared belief: change begins with action, and support matters most in daily life.
MAD Lifestyle is honored to serve as the official authorized e-commerce platform and logistics partner for the Hong Kong Pride Parade. Upholding our commitment of "From the community, for the community," we provide e-commerce operational support to the committee with no platform setup fees or monthly fees. For every official parade souvenir purchased here, all remaining funds—after deducting agreed operational expenses—will be fully remitted to the Hong Kong Pride Parade to support its annual event and ongoing community education initiatives.