MAD Lifestyle ✕ HK Pride 2026: Step Out with Pride Campaign Launch
Step Out for All, Show Up With Pride
Hong Kong Pride Friends
@ Rainbow Market
The original Central Market venue for 14 November was withdrawn at short notice on 15 October. A venue booking can be cancelled. Everyday support cannot. This year, we are even more determined to take that step.
Register with the Organiser (Members Only)One More Step, Together
Coming out does not happen all at once. Some people come out to close friends, some to certain family members, and others among those who share their experiences. There is no single right way: everyone faces different circumstances. Support can begin with one small step, and continue in everyday life, beyond the event itself.
2026 Official Souvenirs
This year's key visual is by Onion Peterman, a Hong Kong illustrator and screen-printing artist based in London: three people move forward together, jointly holding up a rainbow flag. From clothing to desktop and everyday accessories, carry the spirit of Step Out for All, Show Up With Pride into everyday life.
Early-bird & bundle offers available below.
Theme Clothing · Acrylic Accessories · More Official Souvenirs
2026 Theme Clothing
Discover the theme tees and embroidered zip-up hoodie. Visit each product page for available options, prices and dispatch information.
"Step Out Together" Tee (White)
A 2026 theme tee featuring three people moving forward together beneath a rainbow. Made using a 5.6oz Printstar tee.
Progress Pride Lion Rock Rainbow Tee (Black)
The Lion Rock and Progress Pride flag design returns at the centre chest. Made using a 5.6oz Printstar tee.
Lion Rock Rainbow Embroidered Zip-Up Hoodie
Six-colour rainbow embroidery on a Printstar hoodie with a YKK zip.
2026 Acrylic Accessories
Two desktop standees, two keychains and two mini keychains. Keep the rainbow and the spirit of togetherness close.
Lion Rock Rainbow Acrylic Desktop Standee
Lion Rock and rainbow colours with a clear base. Assembled size: 6 x 3.5 x 6.5cm.
"Step Out Together" Acrylic Desktop Standee
The 2026 main visual with a clear base. Assembled size: 6 x 3.5 x 6.5cm.
Theme Slogan Acrylic Keychain
Carry this year's theme slogan with your keys or bag. Acrylic with a metal keyring; 8.5 x 0.2 x 2.5cm.
"Step Out Together" Acrylic Keychain
Take the 2026 main visual into everyday life. Acrylic with a metal keyring; 9 x 0.2 x 4.5cm.
Lion Rock Rainbow Mini Acrylic Keychain
A small rainbow accessory for keys, bags or zip pulls. Acrylic with a metal clasp; 3 x 0.2 x 3cm.
"Step Out Together" Mini Acrylic Keychain
A small reminder of walking together. Acrylic with a metal clasp; 3 x 0.2 x 2cm.
Early-Bird & Bundle Offers
Shop early for early-bird offers, or choose a souvenir bundle. See the available offers for prices and terms.
More Official Souvenirs
Explore more official souvenirs and bundle offers. Choose something for yourself or share the spirit of support with others.
Available at MAD Lifestyle
after agreed expenses
outer packaging
Everyday support for equality
Buy an Item
MAD provides operational support 365 days a year. After the agreed actual and necessary costs of order operations, transaction processing, goods transportation, packaging and logistics fulfilment are deducted, all remaining proceeds are returned to Hong Kong Pride Parade.
Browse Souvenirs & OffersBecome a Member
The market on 28 November is exclusively for Hong Kong Pride Friends members, and places are limited.
Complete the Organiser's Registration FormShare the Message
Tell your friends about this year's theme and the event on 28 November. Share this page so they can discover the souvenirs and ways to take part. Coming out needs someone to pave the way.
Year-Round Support, Beyond the Event
From dedicated counters and souvenir displays in our former store to our year-round online shop, this support continues beyond the event. You can discover and support Hong Kong Pride Parade's official souvenirs from January to December, not only in November.
MAD Lifestyle provides platform operations, logistics and inventory support, promotional design, social media posts and EDM production. MAD bears the system costs, with no platform setup, annual or monthly fees charged.
Since 2025, MAD Lifestyle has been an official souvenir sales partner of Hong Kong Pride Parade. This is part of Rainbow Zone, MAD Lifestyle's year-round community programme connecting community groups, friendly merchants and brands, bringing support into everyday life, all year, not just in June.
Rainbow Zone powered by MAD Lifestyle
When will the 2026 theme souvenirs be dispatched?
Please check each product page for its current availability and dispatch information. If an order contains pre-order items, everything will be shipped together once those items arrive. If you would like in-stock items dispatched first, please place separate orders. See our Shipping Policy for delivery arrangements.
Do I need to register for the market in advance?
Yes. The market is exclusively for Hong Kong Pride Friends members, and places are limited. Complete the event registration form to become a member and register. Successful registrants will receive an email with venue details before the event.
Where does the money from souvenir sales go?
MAD Lifestyle provides systems, logistics, inventory and promotional support 365 days a year, with no platform setup, annual or monthly fees. After the agreed actual and necessary costs of order operations, transaction processing, goods transportation, packaging and logistics fulfilment are deducted, all remaining proceeds are returned to Hong Kong Pride Parade. Goods transportation covers moving the goods between locations; logistics fulfilment covers delivering orders to customers.
What are the collection and delivery arrangements?
There are over a thousand pickup points across Hong Kong and Macau. Pickup-point collection costs HK$40 and is free on orders of HK$500 or more. Delivery to an address in Hong Kong or Macau costs HK$50 and is free on orders of HK$800 or more. Delivery to Taiwan or mainland China costs HK$75 and is free on orders of HK$800 or more. Shipping fees for other overseas destinations depend on the destination; please contact us for details. See each product page for its collection and dispatch arrangements.
What packaging will be used?
We use neutral outer packaging or packaging bearing the courier's logo. Packaging images are for reference only; the actual packaging may vary.